The Mr. FITNAIJA All-Universities Bodybuilding Championship is an initiative aimed at promoting fitness and healthy living among university students across Nigeria. Organized by FitNaijaBoy Ventures Limited, a Lagos-based fitness advisory services company, the championship provides a platform for young individuals aged between 19 and 25 to showcase their bodybuilding talents and foster a culture of health consciousness within the academic community. The campaign encompasses a series of events, including preliminary qualifiers held at various universities. For instance, the University of Ibadan hosted a qualifier on February 22, 2025, where contestants demonstrated their dedication to fitness and bodybuilding. Beyond the competitions, Mr. FITNAIJA serves as a valuable platform for youth-centric brands to engage with their target audience, promoting products and services aligned with health and wellness. The championship's success is bolstered by sponsorships from organizations like